Your New TV Currency
Developed in conjunction with Nielsen’s former CEO & Chairman John Dimling, ‘BOS’ is the new currency for TV planning, buying and optimization.
Built on 10 years of user-level Attribution data and experience, the TVAttribution.com platform has proven to dramatically increase ROI from your TV buy.
BOS improves performance, optimizes spend and informs your strategy moving forward.
Day, daypart, station, program & creative.
Machine-learning baseline filters all non-TV activity.
Learn what worked (& what didn’t) previously.
“C3 Metrics is running TV ads and winning new business – an unprecedented example of putting its money where its mouth is.”
“Attribution Pioneer and C3 Metrics’ CEO Hughes, reminisced about the dawn of attribution modeling…more talked about than done.”
Correlation does NOT always equal causation.
Learn how 10+ years of attribution experience keeps you (& your job) safe.
Watch the video and get your scorecard now.
Wednesday Night Is ROI Night For TV Advertisers
Read article >>
Here’s Why Wednesday Might Be the Best Night for TV Advertising
Political TV Ad Spending Heats Up, With Double-Digit Gains Over 2014
If You’re a Marketer Putting Money Into TV Advertising …
Wednesday TV Is Best Night For ROI
C3 Metrics is a global leader in cross-channel advertising measurement & accountability. Click here for more information on enterprise solutions for your organization.